We are excited to announce the Bankers Education Summit and Trade Show (BEST) will be hosted as a hybrid event, June 2-4 in Traverse City. Please make plans to join us in-person or virtually this summer. Together with our conference partner, Grand Traverse Resort, we are working to ensure a fun, safe conference, while making sure to offer events that are socially distanced keeping the health and safety of our guests at the forefront. By moving into summer, we are able to host events outdoors and add a golf outing.  Plan to re-connect with colleagues, share ideas, challenges, discover new solutions or simply take the opportunity to relax among friends!

Half-off Your BEST Conference Registration!

Receive ½ off your BEST Conference registration fee when you commit to three, five-minute in-person or video chats with our endorsed partners. Our endorsed partners will reach out to you to schedule the visit. Register today!

Grand Traverse Resort & Spa
100 Grand Traverse Village Boulevard
Acme, MI 49610-0404

Dining options and things to do in Traverse City.

Close out the conference with a relaxing day on the course. Join us on June 4 on Spruce Run. Grand Traverse Resort and Spa’s original resort course, a 6,741-yard, par-72 course. It was given the name as a reflection of the numerous fir and spruce trees that line its fairways and undulating greens.


*This event will adhere to the latest CDC, MDHHS and Safe Meetings in Michigan safety guidelines at the time of the program.

Our BEST Fans:

 The BEST conference provides terrific learning opportunities for our team. The many different educational tracks address topics that are current and relevant for specific lines of business. Each year it is my goal to leave the conference with two or three takeaway ideas to bring back to the bank and share with the rest of the team.
—Vicki Franzen, Senior Vice President, Group Services Manager, First Merchants Bank